Audience targeting allows you to be more accurate when choosing who sees your ads. In AdWords Editor, you can download, view, and assign existing audiences. Depending on your campaign type, you can targetremarketing lists, custom combination lists, life events, and interest categories.
Bulk SMSs reach the target audience with greater efficiency than television or print advertising because they reach the client directly. A message on your phone is something that you can always refer to later; and it doesn’t go ignored as marketing calls often do.
Audience targeting helps B2B marketers encounter their buyers before, during and after the research process as they indicate interest in products and services directly related to their business. Audience Targeting is be the sum of many data points that allow us to identify and serve ads to a specific individual online.