Email Marketing is one of the least expensive marketing channels. Today, most email marketers are paying just a few paisas for each email and the ROI on the email is really high. Email marketing forms a very small part of the total marketing budget, but is still a very effective way of generating revenues. Although, email marketing has become widespread, email marketers are still not leveraging the true potential of email marketing. Here we take care of the smallest details to make an email marketing campaign a success.
Dynamic Subject Line
Schedule Multiple Lists
Geo Location Reporting
Bulk E-Mail Categories
Where a large list of people are sent the same or very similar emails from a source to which they’ve intentionally subscribed (like a newsletter, or an event invitation) is called One to many bulk mailing.
One-to-Many emails have been a staple of electronic marketing since the early days of the web. They’ve been an optimal way to market to millions of people at a lower cost than print or other types of media like television and radio. Since HTML email marketing is generally interest driven, the audience to which you’re sending is already receptive. Email evolved with the explosion of social media to include more focused subjects and audiences, allowing “one-to-many” to actually be personal, despite large audiences.
Where an email is sent to a person on an individual basis, usually as a result of an action they’ve taken (like making a purchase, or receiving a shipping update) is called Transactional Mailing.Transactional emails are becoming essential to the way we interact with applications and services on the web. You know those emails from Facebook letting you know someone’s commented on a photo, or those receipt emails you get from Amazon? They’re transactional emails, with content that’s tailored specifically to you. Transactional email is a type of one-to-one email. It’s different from bulk email, which goes to many people with the same content. Read More…